White Women's Precollections + Menswear will begin in a few days. From June 18 to 20 in Milan, in via Tortona 27 and Tortona 54. An event not to be missed for discover all the news of the Spring - Summer 2017. Numerous events and initiatives that will animate the project. With Revolver we enjoy a careful selection of Scandinavian designers: Soulland, The Fix, Nosomnia, Leon Louis, Magnafied, Norse Project, Örjan Andersson, Rains, Sandqvist. A collaboration that will reverse during the Copenhagen Fashion Week when White will choose the Italian brands to be presented during Revolver tradeshow.


Guest designer Erika Cavallini with Semicouture project, dedicated to women's pre-collection, entirely Made in Italy, combining the taste for tailoring, a versatile style and contemporary. Sankuanz, brand created by Shangguan Zhe, is guest designer for menswear. Special event for Vivetta who will present the Resort 2017 collection in a charming and lively atmosphere. The focus on collections Woman is expressed in section Only Woman that involves national and international designers: Alysee Yin Chen, Athe’ By Vanessa Bruno, Blubianco, Catherine Andre, Controfigura, Douuod Woman, Guardaroba, It’s A Party Dress, Maison Olga, Massimolonardo, Oshadi, Parakian Paris , Pdr Phisique Du Role, Radà, Reptile’s House, Roberto Festa, Semicouture, Terre Alte, Todai, Ultràchic,Vaerso.


It has reconfirmed the Sportswear area where dominates the tendency genderless and becomes the fundamental of innovative fabrics that combine technology, comfort of movement, preciousness of details. Special guest for this area Acynetic, a brand launched by Adriano Goldschmied with a style that has been dubbed “athleisure”. There will as well: Asif, Daily Paper, HUF, Hypergrand, Les Geometries, Losers, Noctural Workshop, Noncoformist, Poler Stuff e The Silted Company.


Will be present also for this edition the WOW project - White On Web by Highsnobiety, where continues collaboration between Highsnobiety and Luisaviaroma. Ten selected designers who have created a capsule collection on sale on Luisaviaroma: 3.Paradis, Black Rabbit, Grind London, Nilmance, The Incorporated, ZDDZ, C2H4 LOS ANGELES, GCDS, Ne.Sense e New Future London. The White presents, therefore, a full calendar of events and reconfirms a reference point for research, innovation and new stylistic trends. You can find more information here.